Case Study: Home Leasing Company achieves 22% lower CPA and 50% budget growth with Inuvo's IntentKey AI

Home Leasing Company Finds Renters, Gains Valuable Insights

Home Leasing Company, a provider of rental homes, partnered with the AI advertising vendor Inuvo to acquire new renters at or below a specific target cost per acquisition (CPA). The challenge was to efficiently reach their intended audience of adults aged 25-54 with a high household income.

Using its IntentKey AI platform, Inuvo identified a new, more profitable demographic of female converters aged 55+ and provided key geographic insights to reduce wasted ad spend. As a result, Inuvo beat the client's CPA goal by 22%. The campaign's success led Home Leasing Company to increase its budget with Inuvo by 50% and establish an ongoing partnership.