Case Study: a healthy snack subscription boxing company achieves 18% better CPA and 15:1 ROAS with Inuvo IntentKey

Healthy Snack Subscription Boxing Company - Customer Case Study

The healthy snack subscription boxing company partnered with Inuvo and its IntentKey® AI technology to drive new subscriber growth. Their primary challenge was to effectively reach new customers across the US and Canada while achieving a cost-per-acquisition goal that was equal to the average price of their subscription boxes.

Inuvo's solution utilized its patented AI to analyze intent signals, starting with broad categories like food delivery before honing in on granular interests such as specific diets. Unexpectedly, IntentKey also identified highly effective, non-obvious audience segments like luxury travel. This strategy allowed Inuvo to overachieve the CPA goal by 18% and achieve an outstanding 15:1 return on ad spend for the customer.