Case Study: GPS Dog Collar Company boosts awareness and sales with Inuvo IntentKey

GPS Dog Collar Increases Awareness and Adoption Utilizing Inuvo’s IntentKey™

The GPS Dog Collar Company, a pet technology firm, faced the challenge of creating awareness for its GPS dog collar among dog owners. To address this, they partnered with Inuvo, which implemented its IntentKey™ technology to discover effective audience intent signals.

Inuvo's solution identified a key, unexpected intent signal: an interest in RVs. By incorporating this into the Facebook targeting, the campaign achieved significant results. The RVing group became a top-performing prospecting audience, accounting for 51% of impressions and 55% of clicks while using only 5% of the monthly ad spend. Based on Inuvo's insights, the client also added an RV-focused section to its website to further boost organic traffic and customer reach.