Case Study: a CPG Company boosts healthy snack awareness with Inuvo

CPG Company Boosts Healthy Snack Awareness Among Moms

The CPG Company sought to build product awareness for its healthy veggie dip and break through the cluttered snack market to be seen as a go-to choice for health-conscious consumers. To help achieve this, they partnered with Inuvo and leveraged its IntentKey® AI-powered advertising service.

Inuvo implemented a campaign targeting relevant audiences, such as PTA moms, by using its technology to refine targeting categories around topics like party planning, healthy meals, and low-fat snacks. This solution, which operates without cookies, delivered powerful results by beating the campaign's click-through rate goal by 188% and generating such strong brand lift in a Nielsen study that the CPG Company expanded its partnership with Inuvo to additional product lines.