Case Study: a media-streaming provider achieves 5,719 trial sign-ups with Inuvo

Cord Cutters Find the Right Streaming Service With Inuvo

Inuvo partnered with a media-streaming provider that wanted to convert potential cord cutters into free trial sign-ups for its service. The challenge was to effectively reach this audience amidst a crowded market of streaming options and drive them to the provider's website.

Using its IntentKey® AI, Inuvo identified and targeted audiences based on a wide variety of real-time intent signals related to entertainment. The solution drove 4,600 new trial sign-ups, beating the client's CPA goal by 50%. A subsequent retargeting campaign added by Inuvo generated an additional 1,119 sign-ups and beat the CPA goal by 55%. The successful outcome led the client to approve additional campaigns with Inuvo.