Case Study: Children’s Research Hospital reduces CPA by 83% with Inuvo’s IntentKey AI

Children’s Research Hospital Finds Miracle Workers

Inuvo partnered with Children’s Research Hospital, which faced the challenge of recruiting diverse and qualified medical professionals, including bioinformatics scientists and IT specialists. The hospital needed to move beyond traditional job search categories to find and attract the right candidates effectively and efficiently.

Using its IntentKey AI platform, Inuvo analyzed real-time intent signals to identify a new target audience and their interests, such as remote work and continued education. This allowed for the creation of highly relevant ad creatives. The solution reduced the cost per acquisition (CPA) by 83%, significantly outperforming the campaign goal. This success not only expanded the hospital's recruitment efforts but also established a new diversity initiative focused on women, minorities, and individuals with disabilities.