Case Study: a CBD company achieves CPA goals and market growth with Inuvo

CBD Company Finds Online Marketing Success With Inuvo

A CBD company faced the challenge of gaining market share and building brand awareness for its products amid unclear advertising regulations. They partnered with the vendor Inuvo to address this.

Inuvo used its IntentKey® AI to identify a core audience by analyzing intent signals beyond just cannabis, such as interests in natural remedies and pet health. This solution beat the client's CPA goals, achieved marketing scale, and helped grow their customer base. The discovered best practices also allowed the client to further grow their business.