Case Study: Cancer Treatment Center reaches more patients with Inuvo

Cancer Treatment Center Reaches More Patients

In new proton therapy treatment in a HIPAA-compliant, privacy-safe way. The challenge was to cost-effectively reach and convert patients within an incredibly niche market.

Using its IntentKey® AI, Inuvo identified granular audience interests beyond basic healthcare terms, such as news, family activities, and healthy living. This approach allowed Inuvo to find the target audience at a much larger scale. The campaign resulted in more patients being reached and a cost per acquisition that was 49% below the goal.