Case Study: a biotech firm recruits ideal candidates with Inuvo’s IntentKey®

Biotech Firm Recruits Those Who Want to Make a Difference

A biotech firm needed to recruit highly specific medical staff and researchers with very particular qualifications and a desire to make a difference for its new R&D facilities. The challenge was to find this niche audience located in the East Bay area with backgrounds in fields like pharmacokinetics.

Inuvo used its IntentKey® AI to build and refine audiences based on granular interests such as pharmaceuticals and laboratory work, targeting individuals engaged in professional development. This solution from Inuvo beat the campaign's click-through rate by 17% and delivered an additional 9% in value-added impressions through budget optimization.