Case Study: a regional auto dealer achieves lower CPAs for Tier 2 and Tier 3 with Inuvo IntentKey

Automotive Dealers Cruise to Lower CPAs for Tier 2 & Tier 3

A regional auto dealer partnered with Inuvo to attract high-quality users to its website and convert them into vehicle buyers. The challenge was to efficiently reach an audience that would take specific actions like viewing online inventory and contacting the dealer, all while achieving cost-per-acquisition (CPA) goals.

Inuvo implemented its IntentKey® AI, which analyzed real-time user intent to identify the most relevant audiences without using cookies. The solution uncovered the audience's additional interests, allowing Inuvo to find more potential buyers earlier in their journey. As a result, the campaign achieved a CPA that was 96% below goal for Tier 3 and 12% below goal for Tier 2.