Case Study: Auto Insurance Company achieves 80% brand lift and net new audience growth with Inuvo

Auto Insurance Company Achieves Brand Lift With Inuvo

The auto insurance company sought to find net new audiences at scale and achieve significant brand lift. They partnered with Inuvo, which utilized its IntentKey AI technology to meet this challenge.

Inuvo's solution used real-time intent data to reach users showing signals of being in the market for auto insurance before competitors could target them. The results were an 80% brand lift, a cost per acquisition that was 87% below goal, and net new audience delivery that was 240% above goal. This performance led to Inuvo becoming the auto insurance company's primary media partner.