Case Study: DMDigital achieves seamless data migration and analytics-ready reporting with Intuz and Databricks

DMDigital unifies fragmented marketing data with Intuz for real-time dashboards and AI/ML

Intuz provided a Databricks-powered solution for DMDigital, a US-based digital marketing client. The customer faced fragmented data across PostgreSQL databases, preventing clear visibility into customer behavior and conversions. Their challenge required migrating and transforming this data to make it ready for analysis, dashboards, and AI/ML models.

The solution built by Intuz involved a comprehensive data migration and transformation pipeline. They created a mapping file for data consistency, executed a historical data migration, and implemented a real-time Change Data Capture system on AWS for incremental updates. As a result, DMDigital gained clean, structured data that directly powered new dashboards for campaign analytics and ad spend tracking, and provided a reliable foundation for their data scientists to build and improve AI/ML models.

DMDigital