Case Study: Major CPG Candy Brand achieves 57% higher CTR and 94%+ VTR with Intuizi

Major CPG Candy Brand - Customer Case Study

Major CPG Candy Brand engaged Intuizi to increase awareness of its candy brands during a critical buying period. Intuizi deployed rewarded video as the primary creative format and used custom audience targeting—curating two segments (candy-affinity consumers and Moms with kids) by layering POI data and app-graph analysis—to reach fully engaged viewers and the primary purchasers for the holiday.

Intuizi’s solution combined screened data sets and rewarded video delivery, enabling near-forced video views and measurable brand lift. Results showed performance 57% above the agency’s industry-average CTR, VTRs greater than 94% on a 15‑second video and 74% on a 30‑second video with sound on, plus higher forced video view rates and clearer incremental brand-lift insights.