Case Study: OESD achieves higher conversions and a modern UX with IntuitSolutions BigCommerce redesign

OESD boosts conversions 20% with IntuitSolutions

Oklahoma Embroidery Supply & Design (OESD), a leader in premium embroidery supplies, sought to modernize its dated BigCommerce store to enhance user experience and optimize for conversions. The company partnered with the vendor IntuitSolutions to undertake a comprehensive site revamp that would blend its established brand with new, modern functionalities.

IntuitSolutions implemented a custom BigCommerce solution built on their "Base Theme," which included a custom mega menu, an expandable category filter, a redesigned product detail page, and custom page builder widgets for easier content management. This UX-centric redesign led to a 20% increase in conversions from search usage and provided OESD with a robust, scalable platform to support its growth.

OESD (Oklahoma Embroidery Supply & Design)