Case Study: University of Western States achieves a 519.5% increase in conversions with Intuitive Digital

University of Western States boosts conversions 519.5% with Intuitive Digital

University of Western States, an accredited nonprofit health sciences institution, approached vendor Intuitive Digital to overhaul its digital advertising accounts and improve campaign performance. Their challenge was to better showcase their healthcare programs to attract a more suitable pool of applicants and increase enrollment applications.

Intuitive Digital developed a data-driven strategy, creating tailored campaigns across Google Search, Display, Facebook, and Instagram. Their solution included in-depth audience research, unique messaging for each program, and optimized landing pages. The results were exceptional, with a 519.5% increase in conversions across primary programs and a 1,328% increase in applications from paid social efforts, significantly decreasing the cost per conversion.

University of Western States