Case Study: Travel for Teens rebounds to near trip sellout with Intuitive Digital

Travel for Teens sells out trips with Intuitive Digital, achieving 218% over goal

Travel for Teens, a company providing enriching travel experiences for teenagers, faced a significant challenge rebounding from a complete loss of their 2020 season due to the pandemic. With constantly changing travel restrictions, they partnered with Intuitive Digital to leverage SEO and Paid Media services to ensure a full recovery for the 2021 travel season.

Intuitive Digital implemented a full-funnel paid media strategy, utilizing display prospecting and targeted remarketing campaigns with tailored messaging. They also employed search campaigns for intentional leads and created urgency with countdown ads as deadlines approached. This solution led to Travel for Teens selling 993 out of 1000 available trip spots, exceeding their conversion goal by 218% and achieving a cost per acquisition 52% less than their target. The campaign was a massive success, resulting in the company adding more trips to meet demand.

Travel for Teens