Case Study: Oregon Culinary Institute achieves higher sales and more conversions with Intuitive Digital

Oregon Culinary Institute increases sales 57% with Intuitive Digital

The Oregon Restaurant & Lodging Association (ORLA) faced the challenge of increasing competition in paid media auctions, which was driving up ad costs for their Food Handlers Card and Alcohol Server Training programs. Their objective was to boost sales for these essential industry certifications despite the escalating auction environment. They partnered with the vendor Intuitive Digital to manage their Google Ads strategy.

Intuitive Digital executed a comprehensive strategy involving audits of location targeting and keywords, the creation of new ad assets, and a focus on Performance Max campaigns. This approach resulted in a 112.8% year-over-year increase in conversions and a 27.2% decrease in cost per conversion. Most importantly, these paid media efforts contributed to a 57% total sales increase for ORLA, with sales for the Food Handlers Card growing by nearly 70%.

Oregon Culinary Institute