Case Study: Alaska Seaplanes boosts flight bookings with Intuitive Digital

Alaska Seaplanes boosts conversions 18% with Intuitive Digital

Alaska Seaplanes, a leading commuter airline in Southeast Alaska, faced the challenge of recovering flight bookings after the pandemic in a highly competitive local market. They partnered with vendor Intuitive Digital to increase bookings through targeted paid media campaigns, as their previous Google Ads efforts were limited to display and a test with another firm on Twitter Ads had been unsatisfactory.

Intuitive Digital crafted a new paid search strategy from scratch, introducing Google Search ads and building targeted campaigns across Google, TikTok, and Instagram. Their approach was informed by detailed audience research and adapted for strong seasonality. The results were significant, with a 19% decrease in cost per acquisition and an 18% increase in conversions. This effort led to Alaska Seaplanes nearly tripling its monthly flight booking goal, averaging 1,472 booked flights per month from paid media by the end of 2022.

Alaska Seaplanes