Case Study: World Central Kitchen boosts crisis response and supporter engagement with Intuit Mailchimp

World Central Kitchen builds emails in 30 minutes with Intuit Mailchimp

World Central Kitchen, a nonprofit providing meals in response to crises, faced the challenge of sending timely emails to its over one million supporters at the speed of its field operations. With a lean team, they needed a solution from vendor Intuit Mailchimp to reduce manual tasks, manage complex communications, and build lasting relationships with their audience to encourage ongoing support.

Using Intuit Mailchimp's email builder, segmentation, and automation tools, the organization dramatically reduced email build time to around 30 minutes, enabling rapid response during evolving crises. This solution resulted in an open rate 1.3 times above the industry average and had a direct, measurable impact; a single campaign enabled the preparation of over 186,000 meals during the LA wildfires.

World Central Kitchen