Case Study: Totally Chocolate Promo achieves 40% open rates and 95% faster follow-up with Intuit Mailchimp

Totally Chocolate Promo boosts open rates to 40% with Intuit Mailchimp

Totally Chocolate Promo, a manufacturer of premium custom chocolates, faced the challenge of marketing to its two distinct business divisions—distributors and direct-to-consumer clients—without risking their relationships. The company needed to avoid sending mixed messaging and pricing, a mistake that could destroy its partnership-based business model. With no prior marketing infrastructure, they turned to Intuit Mailchimp to execute a complete marketing overhaul.

Using Intuit Mailchimp's HubSpot integration, multiple audiences, and segmentation features, the company built separate, targeted communication streams. This solution allowed them to send educational, partner-focused newsletters to distributors, which achieved a 40% open rate, double the industry average. Intuit Mailchimp helped Totally Chocolate cut trade show follow-up time by 95% and achieve 10% year-over-year business growth.

Totally Chocolate Promo