Case Study: Poppy’s Picnic drives £10,500 in sales in a day with Intuit Mailchimp SMS marketing

Poppy’s Picnic drives £10,500 in sales in a day with Intuit Mailchimp

Poppy’s Picnic, a UK-based raw pet food company, struggled with unreliable data and a complex user interface from their previous email service provider, Klaviyo. This made it impossible for them to confidently determine which marketing touchpoints were driving sales. They switched to Intuit Mailchimp seeking better automation features and a more honest CRM platform.

Using Intuit Mailchimp’s Shopify integration and SMS marketing tools, Poppy’s Picnic was able to seamlessly sync customer data and launch integrated campaigns. The results were immediate, with their first SMS campaign generating an extra £10,500 in sales in a single day. The company now benefits from clearer reporting and efficient automations, all managed through a single user-friendly interface.

Poppy’s Picnic