Case Study: Lung Cancer Research Foundation grows a healthier email list and saves hours with Intuit Mailchimp

Lung Cancer Research Foundation lifts open rates 38% with Intuit Mailchimp

The Lung Cancer Research Foundation (LCRF) was hindered by an outdated email platform that required manual HTML coding and offered no meaningful analytics. This system, along with clunky website forms, limited their ability to grow their subscriber list organically and gain insights into their audience. The challenges faced by their small team included unreliable data management and a complete lack of automation, which consumed valuable staff time.

By implementing Intuit Mailchimp, LCRF gained access to a modern email builder, targeted popup forms, and marketing automation flows. With the support of a dedicated Customer Success Manager, they transformed their email strategy. The results for Intuit Mailchimp included a 5.9% increase in email opt-ins, a 38% lift in open rates, and a time savings of 20 hours per month, allowing the foundation to focus more on its mission.

Lung Cancer Research Foundation (lcrf)