Case Study: IMSE triples click-through rates with Intuit Mailchimp

IMSE triples click-through rates with Intuit Mailchimp

The Institute for Multi-Sensory Education (IMSE), a literacy training nonprofit, faced stagnant engagement with its email list of over 505,000 educators. Open rates had plateaued and campaigns were generic, with no segmentation or personalization. To address this challenge, IMSE partnered with Intuit Mailchimp.

Using Intuit Mailchimp, IMSE's marketing team implemented segmentation, personalization, and marketing automation flows. They cleaned their list, segmented contacts by job title and location, and used features like the first-name merge tag and Canva integration. This solution led to a 1.7x improvement in open rates and a 3x growth in click-through rates, far exceeding industry benchmarks.

Institute for Multi-Sensory Education (imse)