Case Study: HC Brands unifies 11 brands and boosts SMS revenue with Intuit Mailchimp

HC Brands generates $8.8K+ in SMS revenue with Intuit Mailchimp

HC Brands, an ecommerce company operating 11 distinct brands, faced challenges with fragmented marketing platforms. Their email, SMS (via Attentive), and Adobe Commerce data were all on separate systems, making coordination difficult for their small, frequently changing team. This led to unreliable revenue attribution and a lack of technical expertise to implement crucial tools like popup forms.

By implementing Intuit Mailchimp, HC Brands consolidated all 11 brands into a single account. Mailchimp provided integrated SMS marketing, connected their Adobe Commerce stores for consistent data, and their customer success manager helped deploy popup forms across all websites. The results included over $8,800 in early SMS revenue, a 99% SMS deliverability rate, and a 15% click rate on holiday campaigns, creating a unified and effective marketing operation.

HC Brands