Case Study: Geeks Who Drink triples ad inventory with Intuit Mailchimp

Geeks Who Drink triples ad inventory and boosts click-through rates 40% with Intuit Mailchimp

Geeks Who Drink, the nation's largest pub trivia organization, faced challenges with its outdated and fragmented email system. Their previous provider lacked security, offered no geographic targeting for their 121,000+ subscribers, and created design bottlenecks that didn't reflect their creative brand, especially as they scaled and formed partnerships with major brands like Jeopardy! and Sony.

By implementing Intuit Mailchimp, the company streamlined its operations. Using Mailchimp's email builder, dynamic content, and API for custom geographic segmentation, they delivered hyperlocalized communications. The solution resulted in a 40% year-over-year increase in click-through rates, a 75% faster go-to-market speed, and a 3x increase in monetizable ad units, unlocking significant new sponsorship revenue.

Geeks Who Drink