Case Study: El Amasadero achieves 23% revenue growth with Intuit Mailchimp

El Amasadero grows revenue 23% with Intuit Mailchimp

El Amasadero, an online baking supplies store, faced the challenge of scaling its marketing to keep up with its rapidly growing community of amateur and professional bakers. To better connect with their audience and move beyond basic email campaigns, they turned to vendor Intuit Mailchimp and sought the help of Mailchimp pro partner Disruptivos to leverage advanced marketing automation.

The solution implemented by Intuit Mailchimp involved optimizing their PrestaShop integration to access customer purchase history, which enabled the creation of over 50 customer segments. Disruptivos built custom automations for abandoned cart recovery and new customer activation, and implemented segmented popup forms. This strategy resulted in a 23% increase in revenue, a 66% increase in orders from subscribers, and a 17% decrease in the time for a new subscriber to make their first purchase.

El Amasadero