Case Study: Center for Open Science achieves 2.8x higher click rates with Intuit Mailchimp

Center for Open Science boosts click rate 2.8x with Intuit Mailchimp

The Center for Open Science (COS), a nonprofit serving the global scientific community, faced the challenge of proving engagement with its vast and diverse audience of nearly 770,000 researchers to validate its mission and show growth to its executive board. Their small marketing team needed to move beyond manual, ad hoc email processes that were inefficient and lacked consistent tracking. As a long-time Intuit Mailchimp customer, COS sought to use the platform to achieve ambitious growth goals without sacrificing engagement quality.

By implementing Intuit Mailchimp's automation flows, segmentation, and tagging, COS automated its event communications and gained deeper audience insights. This solution saved the team 7-10 hours per month on email creation and resulted in a click rate 2.8 times higher than the industry benchmark. Furthermore, Intuit Mailchimp's tools helped COS achieve a 39% year-over-year growth in subscribers, demonstrating significant mission-critical growth to its board.

Center for Open Science