Case Study: C3 Presents boosts SMS performance and email signups with Intuit Mailchimp

C3 Presents lifts email signups 10x with Intuit Mailchimp

C3 Presents, a major music festival producer and subsidiary of Live Nation Entertainment, faced significant challenges managing marketing for its 30+ events across dozens of separate accounts and platforms. This disparate system created inefficiencies, risked their main revenue source—SMS marketing—and hampered the fan experience. They needed to unify their email, handled by Intuit Mailchimp, with a separate SMS platform to decrease costs and safeguard their critical communications.

By consolidating all email and SMS marketing onto the Intuit Mailchimp platform, C3 Presents gained a unified system. The solution provided unique short codes for each festival to mitigate risk, an integrated signup form to capture more email addresses, and a single login for managing all events. This resulted in a 10x lift in email signups, an estimated 40% cost savings, and the delivery of over 30 million SMS messages, all while protecting their primary revenue stream.

C3 Presents