Case Study: Astigarraga Kit Line doubles email revenue with Intuit Mailchimp

Astigarraga Kit Line boosts email revenue 2x with Intuit Mailchimp

Astigarraga Kit Line, a family-owned furniture manufacturer, faced challenges with fragmented customer data scattered across its PrestaShop e-commerce store and HubSpot CRM. This manual, disconnected system limited their ability to scale and deliver personalized marketing, hindering their email strategy. They turned to vendor Intuit Mailchimp to unify their data and automate processes.

By integrating Intuit Mailchimp with their existing tools, the company leveraged advanced segmentation and built automated marketing flows for welcome emails, abandoned carts, and lead nurturing. The solution delivered significant results for Astigarraga Kit Line, including a 2x increase in email-attributed revenue, with 70% of that revenue now coming from automations. They also saw a 20% increase in average order value from email and substantial database growth.

Astigarraga Kit Line