Case Study: Aer-Wsale boosts inventory ROI with Intuendi

Turning Inventory From a Cost Center Into a Growth Engine

Aer-Wsale, a Croatian wholesaler and dropshipper of e-cigarettes and liquids, faced a growing inventory imbalance as it scaled: too much capital was tied up in slow-moving SKUs while best-selling items were at risk of stockouts. The company needed better visibility and tighter control over inventory to protect service levels, improve cash efficiency, and reduce pressure on working capital.

Working with Intuendi and its inventory optimization platform, Aer-Wsale shifted from reactive purchasing to a data-driven, SKU-level planning approach based on demand velocity, margin, and turnover. Intuendi helped the team identify slow movers, reallocate stock toward high-rotation products, and rebalance buying more continuously; the result was an 87% improvement in inventory ROI, with cash freed from trapped inventory while maintaining availability and growth.

Aer-Wsale