Case Study: Aer-Wsale rebuilds its 10,000-SKU catalog and drives 50% revenue growth with Intuendi

Rebuilding a 10,000-SKU Catalog After Regulatory Shock

Aer-Wsale, a Croatian wholesaler and dropshipper of e-cigarettes and liquids, faced a sudden regulatory shock that made much of its 10,000-SKU catalog unviable overnight. To quickly reassess its assortment without hurting service levels or increasing compliance risk, the company turned to Intuendi for AI-driven SKU rationalization.

Using Intuendi’s data-backed analysis of demand, profitability, velocity, and supplier behavior, Aer-Wsale rapidly identified which SKUs to keep, pause, or exit, then rebuilt its catalog with more confidence. The result was a reduced, stabilized, and strategically expanded assortment, over 50% year-over-year revenue growth in 2025 vs. 2024, and 80% adoption of Intuendi’s recommendations across planning decisions.

Aer-Wsale