Case Study: Tannico reduces forecast error with Intuendi

Reducing Forecast Error to Improve Planning Confidence

Tannico, the world’s largest Italian online wine shop, faced major forecasting challenges while managing around 10,000 SKUs across seasonal, promotional, and vintage-driven demand patterns. These complexities made it difficult to maintain accurate demand forecasts and confident purchasing decisions, prompting the company to look for an AI-based planning solution from Intuendi.

Intuendi implemented its AI-powered demand planning platform, which automatically selected the best predictive model for each SKU and accounted for promotions, seasonal peaks, and holidays. The result was a 36% reduction in mean forecast error in the first months of use and a 62% reduction in absolute forecast error, helping Tannico improve planning confidence, service levels, and inventory efficiency across thousands of SKUs.

Tannico

Cristiano Pellegrino

IT Manager and Co-founder