Case Study: Payflip achieves 200% partner revenue growth with Introw

Payflip increases partner channel revenue by 200% with Introw

Payflip, a Belgian HR-tech startup, faced a challenge in scaling its new lead-generation partnerships. Their old method of forwarding leads and updates via email was inefficient and couldn't handle the growing volume of opportunities. To bring structure to this process, they turned to the vendor Introw for its partnership management tool.

Introw provided a centralized platform for collaboration, including a real-time pipeline view and a lead registration form. This integration was enhanced by BONANA, which built a data infrastructure in HubSpot to turn pipeline data into actionable insights. The solution led to a 200% increase in partnership revenue for Payflip, with over 22,000 automatic emails sent and more than 400 lead form submissions, half of which resulted in won deals.

Payflip