Case Study: Cumulocity drives 20% of revenue through partners with Introw

Cumulocity grows partner-sourced revenue to 20% with Introw

Cumulocity, an enterprise AIoT platform, faced the challenge of rebuilding its partner program from scratch after becoming an independent company. With only a handful of relevant partners, hundreds of unqualified records, and no system to manage relationships or prevent channel conflict, they needed a simple solution. They turned to Introw to implement its partner portal.

Using Introw's no-code platform, Cumulocity built a HubSpot-native portal in just 48 hours. This solution provided a single source of truth for partner data and deal registrations. Within 15 months, Introw helped grow their partner companies by 4x, and partner-sourced deals now account for 20% of their revenue, with 97% of deal registrations accepted to maintain channel control.

Cumulocity