Case Study: Aikido achieves 500+ partner-sourced deals a quarter with Introw

Aikido reaches 500+ partner-sourced deals a quarter with Introw

Aikido, a company that builds security products, faced significant challenges in managing its partner network. Their partner enablement was nearly non-existent, with no materials for resellers and no visibility into partner performance. Before using Introw, the partnership manager had no data on engagement or win ratios, making it difficult to grow the channel effectively.

By implementing Introw, which integrated natively with their HubSpot CRM, Aikido automated deal registration and gained full visibility into partner activities. The solution allowed partners to work independently with easy access to collateral. As a result, partner-sourced deals skyrocketed to over 500 per quarter, up from around 25, and the number of active partner companies grew dramatically. Introw provided the scalable infrastructure that drove this massive growth.

Aikido