Case Study: TURNkey IT achieves double-digit revenue growth with Intronis' cloud BDR solution

Identifying clients upfront who are looking for turnkey solutions—including secure VM backups—is key to this MSP’s year-over-year double-digit revenue growth

TURNkey IT, a 25-person MSP based in Wheeling, IL, specializes in end-to-end IT for country clubs, manufacturing, non-profits and municipalities. Led by David Kolssak, the company made BDR a non-negotiable part of its service after a client’s RAID failure cost $30,000 and two weeks of downtime; TURNkey now uses backup capability as a litmus test to weed out “IT bargain shoppers” and to ensure new clients accept a turnkey, fully managed approach—especially since nearly all customers run virtualized Hyper-V environments.

To deliver on that promise TURNkey rebranded and bundled the Intronis Cloud Backup solution into its offerings, replacing ad-hoc freemium backups with a single-dashboard, locally + cloud-backed VM protection that supports Hyper-V and provides automated alerts and easy management. The strategy improved reliability, simplified support and helped TURNkey target the right clients—contributing to 20% annual revenue growth over four years and a projected 30% increase in the following year.

TURNkey IT

David Kolssak

TURNkey IT