Case Study: Wilson Allen achieves a 584% ROI and accelerates merger integration with Introhive’s relationship-mapping technology

Wilson Allen Accelerates Successful Merger and Realizes a 584% ROI with Introhive’s Relationship Mapping Technology

Wilson Allen, a provider of software, consulting and technical services to professional services firms, faced the challenge of quickly understanding collective client relationships after the 2018 merger of Wilson Legal Solutions and Stanton Allen. Operating on two separate Salesforce instances hid relationship data, so Wilson Allen partnered with Introhive to map business-wide relationships, gauge relationship strength, and clean and consolidate contact data ahead of a CRM migration using Introhive’s relationship mapping and intelligence technology.

Introhive delivered relationship intelligence automation, relationship mapping and scoring, and a cleaned and enriched contact database; within the first 120 days Wilson Allen achieved a 584% return on investment from cost savings tied to pre-meeting digest intelligence reports. Introhive’s platform enabled faster identification and closing of cross-sell opportunities, brought two disparate datasets into a single, actionable database for CRM consolidation, and helped Wilson Allen unlock new growth for its services business.

Wilson Allen

Michael Warren

Vice President of CRM Practice