Case Study: Laing O’Rourke strengthens client relationships with Introhive

Laing O’Rourke improves Salesforce data quality and stakeholder visibility with Introhive

Laing O’Rourke, a construction company, faced a challenge with its CRM system where crucial client contact data remained offline and was not automatically captured, making it difficult to identify the right client contacts for engagement. To back up human knowledge with evidence-based data, they turned to Introhive to gain greater visibility into their client network.

Introhive provided a solution by integrating with Salesforce and Microsoft Outlook to passively capture and surface relationship data. This eliminated manual data entry, improved the accuracy of their relationship information, and gave teams a reliable single source of truth. The measurable impact included improved data quality, greater visibility into client relationships, and more effective targeting of key stakeholders for bids and communications.

Laing O’Rourke