Case Study: Howard Kennedy LLP achieves 400% marketable database growth and increased CRM adoption with Introhive

Howard Kennedy Increases User Adoption of CRM & Grows the Firm’s Marketable Database by 400%

Howard Kennedy LLP, a London law firm of 200+ lawyers, faced fragmented client data across Outlook, spreadsheets and other silos and needed clean, centralised records to successfully launch OnePlace CRM (on Salesforce) and drive lawyer adoption. To solve stale, unmanaged contact lists and boost visibility into “who knows who,” they partnered with Introhive and deployed Introhive’s relationship intelligence automation alongside OnePlace CRM.

Introhive automatically captured and synced contacts, activities, notes and pre/post-meeting intelligence from Outlook into CRM (with signature scraping and data enrichment), removing manual data entry and surfacing relationship insights to lawyers. As a result, Introhive helped Howard Kennedy identify 53,000+ relationships, grow the contact database by 400% (from ~9,000 to 45,000 with a roadmap for +15,000), sync 4,750+ new contacts directly by lawyers, and send 6,000+ Pre-Meeting Digests—driving much higher CRM adoption and richer business development data.

Howard Kennedy

Daryl Atkinson

Director of Business Development & Marketing