Case Study: Howard Kennedy achieves 400% CRM database growth with Introhive

Howard Kennedy grows contact database 400% with Introhive

Howard Kennedy, a London-based law firm, faced the challenge of managing outdated and siloed client data across disparate systems like Outlook and spreadsheets. This hindered their marketing and business development efforts. To overcome this, they partnered with Introhive to implement its relationship intelligence platform, aiming to enhance CRM data quality and accuracy while eliminating manual data entry for their lawyers.

The solution provided by Introhive automated the syncing of contacts, activities, and notes between Microsoft Outlook and the firm's OnePlace CRM. This was complemented by signature scraping and data enrichment to maintain a clean database. The results were significant, including a 400% growth in their contact database and the delivery of over 6,000 pre-meeting digests with relationship intelligence. Introhive's implementation led to dramatically higher CRM adoption and gave partners time back by uncovering over 53,000 previously unknown relationships.

Howard Kennedy