Case Study: Frazier & Deeter achieves streamlined CRM data quality and eliminates time‑consuming manual data entry with Introhive

How to streamline data quality management in crm, eliminate time-consuming manual data entry

Frazier & Deeter, a nationally recognized CPA and advisory firm (headquartered in Atlanta), faced time-consuming manual marketing and CRM data-management processes. They engaged Introhive and its relationship intelligence and data automation platform to automate marketing data administration, improve CRM data quality, and free teams to focus on revenue-generating work.

Introhive implemented its enterprise relationship management platform to automate data capture, map relationships, and surface engagement insights inside Salesforce. The solution delivered measurable impact: $200,000+ return on investment in three months, 31,000+ relationships mapped, 7,900 new marketable contacts, streamlined meeting prep for client-facing staff, and clear visualization of client engagement—reducing manual entry and accelerating business development.

Frazier & Deeter