Case Study: Grant Thornton Australia achieves a sales mindset and boosts Salesforce adoption with Introhive

Grant Thornton Australia Fostering a Sales Mindset with the Help of Introhive

Grant Thornton Australia sought to foster a sales mindset and scale sales enablement but was hamstrung by inconsistent Salesforce adoption, poor data quality, limited visibility into firm-wide relationships, and tens of thousands of contacts locked in Outlook. To solve these challenges they partnered with Introhive and selected Introhive’s Customer Intelligence Platform to integrate with Salesforce.

Introhive automated contact capture from Outlook, pre-meeting research, activity logging and relationship mapping, driving Salesforce adoption from 50 to 200 users and delivering measurable results: 80+ hours saved weekly, 200+ new contacts added to Salesforce weekly, a 300%+ increase in activities logged year-over-year, and increases in marketing-sourced/influenced revenue and top-line growth. By uncovering hidden relationships and simplifying workflows, Introhive increased collaboration, improved data quality, and produced a clear ROI for Grant Thornton Australia.

Grant Thornton Australia

James Fielding

Head of Sales Enablement