Case Study: Fenwick & West LLP achieves $1M in new opportunities with Introhive

Fenwick & West LLP Finds $1M in New Opportunities

Fenwick & West LLP, a 40+ year law firm with 350 attorneys, faced declining CRM data quality and low user adoption that prevented them from realizing the value of their CRM. To eliminate manual data entry and enrich contact records automatically, Fenwick & West onboarded Introhive’s Relationship Intelligence (Relationship Data Science) platform to capture activities and contacts from email, calendars, and other attorney workflows.

Introhive implemented automated CRM data enrichment, relationship scoring and mapping, integrations with email and marketing tools, and meeting digests for attorneys. As a result, Introhive helped Fenwick & West identify more than $1 million in new business opportunities, reduce manual data entry to effectively zero, improve CRM completeness and user adoption, and lower the time and cost of data stewardship.

Fenwick & West LLP

Jon Metcalf

Director of Marketing Technology