Case Study: Stagecoach Bus drives festive family travel engagement with Intro

Stagecoach Bus promotes £3 Christmas trips with Intro across South Cumbria

Stagecoach Bus, a regional bus operator, faced the challenge of promoting public transport usage during the Christmas school holidays by providing families with engaging and accessible activity ideas. The vendor Intro created a content marketing campaign to address this need.

Intro developed and published a comprehensive guide featuring numerous family-friendly holiday events and destinations all reachable via Stagecoach bus routes. The solution detailed specific activities, included direct bus route information, and emphasized affordable fare options to encourage travel. This provided a valuable resource that successfully promoted the convenience and utility of the bus service for festive family outings.

Stagecoach Bus