Case Study: Fibrus wins customer attention with a branded rage room experience from Intro

Fibrus launches Cumbria’s first rage room in 15 minutes with Intro

The customer, Fibrus, a Full Fibre broadband provider, faced the challenge of differentiating itself in a market where major competitors were frustrating customers with mid-contract price hikes. To rally against these industry practices and promote its own fixed-price pledge, Fibrus partnered with the vendor Intro to create a unique marketing event.

Intro implemented a solution by organizing Cumbria's first-ever rage room, a pop-up experience where selected participants could smash old tech equipment like broadband routers to let off steam. The event was a major success, generating positive participant feedback and significant local engagement, which effectively highlighted Fibrus's commitment to fair pricing and provided a cathartic release for frustrated customers.

Fibrus