Case Study: SKIMS boosts non-branded traffic with Intrepid Digital

SKIMS boosts non-branded traffic by 25% with Intrepid

SKIMS, a brand known for innovative women's clothing and inclusivity, faced the challenge of supporting its fast-moving product launches with stable content to boost its organic traffic and search rankings. They partnered with Intrepid Digital for SEO and content strategy services.

Intrepid worked directly with SKIMS to develop a comprehensive content strategy, which included creating SEO-friendly FAQs, enhanced category pages, and targeted blog content. Intrepid also conducted technical audits and implemented advanced schema to improve site performance. These efforts resulted in a 25% increase in non-branded organic traffic and a 33% increase in non-brand keywords ranking in the top 3 positions.

SKIMS