Case Study: Huntress boosts non-branded organic traffic with Intrepid Digital

Huntress boosts non-brand traffic from 3% to 74% with Intrepid

The cybersecurity platform Huntress faced a significant growth bottleneck, with 97% of its organic traffic coming from branded searches. Despite having skilled internal experts, its content ecosystem was not structured for scalable growth, leading to duplicate pages and limited visibility for new audiences. Huntress engaged Intrepid Digital for a new SEO content strategy to reduce this reliance on branded traffic.

Intrepid Digital implemented a multi-step solution that included researching over 1,500 new pages, securing high-quality placements to strengthen site authority, and optimizing for high-intent keywords. This strategy dramatically shifted the organic traffic mix. As a result, Huntress achieved a 538% increase in annual clicks and improved its non-branded traffic from 3% to 74% of total organic clicks, greatly expanding its discovery among new, high-intent users.

Huntress