Case Study: Hiro achieves 680% more leads with Intrepid Digital

Hiro boosts total lead volume 680% with Intrepid

The customer, Hiro, a web3 company specializing in developer tools for Bitcoin applications, faced the challenge of enhancing brand awareness and generating leads. They partnered with the vendor, Intrepid Digital, to establish a new performance marketing program using paid search and paid social media channels.

Intrepid Digital's solution involved a phased strategy starting with Google Ads for search and display, followed by expansion into LinkedIn and Twitter ads. They tested and optimized ad copy and creative, focusing on high-performing gated ebooks to capture audience data. This approach resulted in a 680% increase in total lead volume, adding 3,880 leads, and a significant decrease in cost per acquisition.

Hiro