Case Study: Good American achieves 861% more non-brand clicks with Intrepid Digital

Good American increases non-brand clicks by 861% with Intrepid

Good American, a women's clothing brand, faced the challenge of driving website traffic amidst fierce competition in the fashion retail space as it launched new product lines ahead of the holiday season. They partnered with Intrepid Digital to support their website with editorial content aimed at capturing highly searched keywords.

Intrepid's solution involved key technical enhancements and a content gap analysis, followed by optimizing category pages with targeted FAQs for popular jeans styles. This strategy resulted in an 861% increase in non-brand clicks year-over-year, a 20-position improvement in average SERP ranking, and thousands of referral visits from AI tools. Intrepid successfully drove significant growth in both impressions and clicks for the brand.

Good American