Case Study: Flyhomes achieves a 105% increase in activated leads with Intrepid Digital and Google Ads

Flyhomes increases activated leads by 105% with Intrepid

Flyhomes, a real estate company, wanted to increase its number of activated leads while decreasing the cost per activation within its Google Ads campaigns. Its paid media program was using an outdated structure with insufficiently specified search intent, duplicated efforts, and keywords with low-quality scores. Intrepid partnered with the company to address this challenge.

Intrepid implemented a new strategy by breaking each market into two major campaigns: one for core keywords and another for hyper-local geo-targeted searches. They refreshed ad copy, restructured conversion optimization, and methodically tested the new structure. This solution resulted in a 105% increase in activated leads and a significant decrease in cost per activation for Flyhomes.

Flyhomes